Swapfiets launches ‘worry-free biking’ in latest global campaign
Dutch bike subscription service brings convenient, affordable cycling to Britain with its new digital marketing initiative
Creative taps into the quirky side of cycling, highlighting the ease of the brand’s service through comedic bits
Global campaign will go live across key European markets, including the Netherlands, Belgium, Germany, Denmark, France, Austria, and the United Kingdom
Dutch bike subscription brand Swapfiets has wheeled out its brand new global marketing campaign, targeting digital natives across key European cities including London, as it aims to introduce both experienced and novice cyclists to the world of 'worry-free biking'.
The digital campaign spotlights Swapfiets’ key "worry-free biking" messaging and embraces a quirky sense of humour perfect for the UK market. The content has been created to resonate with cyclists across Europe who seek hassle-free biking experiences without the burden of repairs or maintenance.
Focusing on a digital-only approach for the campaign, Swapfiets is tapping into its key audience, effectively reaching its target demographic of digital-native urban commuters and cycling enthusiasts.
Through the campaign, Swapfiets aims to attract new urban riders who will embrace cycling as part of their lifestyle as the brand continues to lead the movement towards more livable cities, where cycling reduces congestion and pollution.
The campaign will run in the Netherlands, Belgium, Germany, Denmark, France, Austria, and the United Kingdom across Meta, Google and the brand's social channels. as well as stores across Europe, including its flagship London store in Spitalfields until June 10th.
"Amanda Gandolpho, Head of Brand, says: Biking is key to making cities, greener, healthier and all-around better places to live, and our mission at Swapfiets is to provide Londoners with the most convenient, hassle-free cycling experience possible. With these cheeky, digital ads tailored for locals, we want to convey that members can just hop on our bikes and ride without any worries, while we handle the rest."
The creative campaign was developed in Copenhagen by creative agency Unknown, directed by Joachim Korsgaard Bruun, and produced by Mellow and Lissalde Studios.
About Swapfiets
Swapfiets is the world’s first ‘bicycle as a service’ company. Founded 2014 in the Netherlands, the scale-up quickly developed being one of the leading micro mobility providers in Europe with 280.000 members in the Netherlands, Germany, Belgium, Denmark, France, Spain, Austria and UK.
The concept of Swapfiets is quite simple: For a monthly subscription fee, Swapfiets members receive a fully functional bicycle or e-mobility solution for their own use. If needed, a repair service is available within 48 hours to repair or directly swap the two-wheeler at no additional cost.
